The Journal

Insights to build smarter

Strategy, compliance, vendors, and growth — practical guidance from our partners and founders.

The make-or-break decisions every new clinic faces — and how to get them right

From CPOM structure to vendor selection and profitable pricing, the foundation you build determines how far you scale.

Looking for a step-by-step resource instead of an article? Start with the free Clinic Starter Playbook (a med spa startup checklist), see how to open a med spa step by step, map your numbers with our medical spa business plan guide, or review med spa licensing requirements before you get started.